- Title: Typefaces
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Example:
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Description:
Domaine Display Narrow Regular
Domaine should only be used for titles, headlines, and section headers. Never for body copy, or captions. If a subhead is needed the italic may be used, never bold. The penmanship of Domaine offers a slight botanical counterpoint to the more clinical sans serif body text. To ensure proper density Domaine should have tight line spacing (leading).
Domaine Display Narrow Regular can be licensed from Klim type foundry.
Atlas Grotesk
Body or narrative text should be set in Atlas Grotesk Regular with Regular Italic used for emphasis and Bold when appropriate. Light, Thin, and Black are not to be used. Atlas serves as a more clinical counterpoint to Domaine which helps showcase the Nature Lab as a 21st century institution with reverence for its natural history traditions.
Atlas Grotesk can be licensed from Commercial Type foundry.
Atlas Typewriter
When additional hierarchy is needed for small metadata such as running heads in a book, page numbers, or captions, Atlas Typewriter Light can be used. This type style is evocative of a typewriter so it should only appear in a single size to pay proper homage to the tradition of typewritten cards and observational material.
Atlas Typewriter can be licensed from Commercial Type foundry.
- Title: White Space
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Example:
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Description:
Layouts should privilegedge whitespace and allow imagery to be the star of the show.
